Social Media is critical in today's Internet World! Facebook, Pinterest, Twitter and Business Places all need to be active and helping your website and business! This article will address all of these important concerns.
What does this have to do with running an RV park, a Shoe Store, a Pizza Restaurant, etc.? Just as websites have grown to be incredibly important for a business, the social networks are next. Thinking back to the “Yellow Pages,” the social medias are the equivalent of a really large full color ad.
Facebook, Pinterest, Instagram, TickTok, Twitter, YouTube , Google My Business (Mapping Location & Reviews), FourSquare – you name it – are all growing incredibly fast. All of these social sites allow people to connect with each other. This allows customers to rate your park, utilities, service, desk clerk, owner, WiFi, laundromat, etc.
Suddenly, you could have a huge amount of negative “publicity” on the Internet, without even knowing it. Worse, many of these sites are now becoming part of search results (especially when using Google). Less than a year ago, a typical first page of search results would list only websites on their result pages. Now, you will see “other” forms of social media sites within that first page of results – YouTube, Facebook, Pinterest, Business Places, etc.
Suddenly, your "business" website is now competing with the social sites for space on that first page of search results.
Imagine if you’ve been just making that first page of search results – without a strong social media presence, you’ll be relegated to page two or even three of the search results. That RV traveler, shoe buyer, hungry customer planning to come through your town this summer may never know you exist.
Social Media and What to do?
Most of these sites are free, relatively easy to setup and will provide an excellent back link to your website from a very credible website – Facebook, YouTube, Pinterest, Instagram, FourSquare, etc.
Very important concept to always maintain – your Website should always be the “center of attention”.
Be sure to keep in mind that you want to drive traffic to your Business Website. Many business owners make the mistake of trying to get people to go to Facebook and “Like” them. Sure, social media is important, but getting people to “like” your actual website is more important. That’s your “money home base.” Always get people to go to your business site - even thru Facebook!
Keep your social media sites positive and upbeat. Customers like that and will hopefully respond likewise. Remember, these are the sites that people can “review” you. Too many negative comments and that customer will see those and by-pass your business.
I’ve seen many search results that will display your “Facebook” page before your actual website. Always make sure your business website is following SEO Best Practices to help eliminate that. I know of one very large search engine company that is now looking at positive reviews of a site as part of its scoring system. Think about it – if your business has negative reviews and your competitor has positive reviews – they will display that business above yours. Remember, the goal of search engines is to provide a positive experience for the Searcher.